Lowden sold the Sahara to Bill Bennett in 1995, and Bennett launched a $100 million renovation of the resort that included a Moroccan theme. Bennett's renovation also added a NASCAR-themed attraction that included a restaurant and a roller coaster known as Speed – The Ride. Sam Nazarian's SBE Entertainment Group, along with Stockbridge Real Estate Group, purchased the Sahara in 2007. The Sahara was closed on May 16, 2011, as it was no longer considered economically viable. In 2013, Nazarian began a complete renovation of the resort before reopening it as the SLS Las Vegas on August 23, 2014, as part of SBE's chain of SLS hotels. SLS Las Vegas featured a chic and modern design, and was targeted at southern California residents. The SLS experienced financial hardships after its opening, and Nazarian sold his stake to Stockbridge in 2015. One of the hotel towers was rebranded the following year as W Las Vegas, managed by Starwood as part of its W Hotels chain.
The SLS was sold to Meruelo Group in 2018, and the W Las Vegas became part of the SLS again after the resort ended its relationship with Starwood. The SLS was renamed Sahara Las Vegas on August 29, 2019, as part of an ongoing renovation by Meruelo.īefore the Sahara was built, an earlier casino had operated on the site as Club Bingo. Close (1900–1974) purchased a 19-acre property on what would become the northern end of the Las Vegas Strip. Club Bingo owner Milton Prell had previously opened the 30 Club in Butte, Montana. Prell and his family then moved to Las Vegas in 1945, with the intention of opening a small hotel.
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Remembering how successful his earlier casino club had been, Prell opened the similar Club Bingo in Las Vegas before building a full hotel-casino. Prell opened Club Bingo with Frank Schivo, who previously worked at the 30 Club. Ĭlub Bingo opened on July 24, 1947, on 4 acres of the 19-acre property, and it quickly became a success. Club Bingo included a 300-seat bingo parlor as well as the Bonanza Room, which provided food and entertainment. Entertainers included singer Dorothy Dandridge and comedian Stan Irwin. Irwin eventually became the entertainment director for Club Bingo.
The Club Bingo building was considered basic, with the exception of an electric bingo board sign on top. Prell briefly considered adding a small hotel and a village of adobe buildings to the Club Bingo property, but he decided against the idea because it did not fit in with his ultimate vision of a luxury hotel. In early 1951, Prell gathered several former business partners to begin work on a hotel-casino project that would become the Sahara. In July 1951, Close announced he had sold the remaining land for $225,000 to the Club Bingo owners. Plans were simultaneously announced for a 200-room hotel project that would be built on the land.
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